It's not a form of outreach, but mostly just the opposite.
Their main journal "Freedom Magazine" (freedommag.org) is designed to give the impression that Scientology has a newsroom working around the clock. However, their last issue was published back in 2019.
In fact 90% of Scientology PR is intended to appear as boring as possible.
Their propaganda is designed to repel outsiders, to make them go away and think of something else. That way they can continue to operate in the shadows.
People don't realize that Scientology doesn't care about media or culture or social communities (except to the extent these things can bring in money).
Whatever outreach they do use operates at a personal level, using direct psycho-manipulation techniques evolved since the 1950s.
In the words of David Miscavige about their newest members: ". . . those walking through the doors are not even asking questions. They already know what service they want to take."
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